Industry folks gathered from far and wide to discuss the big issues with start-ups, incubators, blockchain, brand loyalty and data the order of the day.
Ticketmaster UK’s MD Andrew Parsons stepped up alongside Ingrooves Music Group and AEG to discuss the finer points of data, music and analytics. The trio looked at the best ways to reach fans, with Parsons pointing out that the ticket buyer is not necessarily the most die-hard fan.
“The ticketing business has been very reliant upon the person who makes the purchase,” he said. “The person who's the most organised, has the most money in their bank at the time, isn't necessarily the biggest fan. That's a thing that we've been working hard to be able to overcome with this move to digital ticketing.”
Read full coverage of the summit on Music Week here.
Mobile ticketing is "the way forward," says Ticketmaster UK MD Andrew Parsons.